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7 Tricks on How to Create a Unique Coworking Space

Erica Johnson

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For every major city that strives to work and function according to modern technological and digital aspirations, coworking spaces are a must-have. Many business beginners, but also experienced ones, see creating coworking space as a great way to make good or extra money. 

Coworking spaces are large shared offices where multiple people work, either independently or as employees of the same firm. They are also synonymous with the association of the IT industry as a place where people who need a computer and a good internet connection work. 

Over time, the coworking spaces business has evolved, so it’s not just offices, but hot-spot business communities from different niches. A place where beginners and doyens work, gather, and exchange ideas, knowledge, and experiences.

There is no doubt that they are very useful and popular and that in many coworking spaces they see a simple business idea that is easy to implement. However, the competition is growing every day. 

Coworking spaces are often not just spaces but fusion and mosaic rooms of different purposes. From the additional gym, kitchen, different types of rooms for relaxation plus a special and carefully blended design and layout of all the details. 

It may seem like it all costs a lot, but the essence is in creativity. If you are planning to open a coworking space soon, we bring you 7 simple tricks on how to create a unique coworking space.

1.To start: choose a location wisely

Remember that the basic purpose of coworking space is work. This first and foremost means finding the right location. To choose the best one, research the market, that is, ask where there is a lack of coworking space and whether there is enough demand to make it pay off in the end.

However, not everything is in market demand either. Sometimes you have to make people aware of the need for something. This applies to both large and small cities and even villages. It is important to know that space doesn’t need to be in an ultra-modern and contemporary building. 

You can rent old buildings or just a part of them. It is a great start and inspiration to be creative, and at the same time, it will be cheaper.

Remember that the basics are the most important. 

Parking, easy to find, good internet, privacy, and tidiness.

2. DIY and eco-friendly design

There are so many different coworking spaces on the market and the owners of some have invested a lot of money in the design and storytelling through the design.

But it’s not all about money and expensive brands. 

There are so many tutorials on YouTube that can help you paint pictures yourself or take photos and hang them on the coworking space wall. You can learn everything on the Internet, including which and how many colors to use so as not to further tire the users of the space.

You can use well-preserved used furniture or renovate it yourself with a little paint. The DIY creative process can be a lot of fun and you can learn so much. For example, to further save, but also to encourage users to social responsibility – let your coworking space be eco-friendly. Use furniture and equipment from recycled materials, which you can also make yourself. 

It’s a great concept and fits well with industrial design.

3. Design and complete the concept

Before you embark on the concrete realization of a coworking space, make sure you plan everything well. That means putting everything down on paper, what and how you want, and how to fit it all into your budget. 

Neal Taparia, CEO of Spider Solitaire Challenge often says that the key to success lies in preparation and organisation.

 “Design your story in detail, what and how you want to tell your customers, how you will stand out from the competition and attract customers. And probably the most important thing: Determine your target group. Who will be your customers, professionals, beginners, beginners, or business elite?”

If your business is going to be working remotely, ensure that your coworking space has the right virtual infrastructure to support employees. 

Based on a plan, create both a design and a marketing strategy. Make sure it’s all one beautiful and rounded story, without a lot of inexperienced wandering. You will probably have to make compromises, but what is a business without a little difficulty and risk ?!

4. Make a quality website

Regardless of whether your budget is limited or not, listen to our advice and don’t skimp on creating a website. They are older than social networks and be sure that every potential user of your coworking space first checks you online.

The site must be loaded quickly with a presented mission and idea. Make the landing page simple but effective, with a clear application form. Follow the latest website design trends to make it look sleek and modern. 

On the site, highlight all the important information, working hours, address and map, what you offer from the equipment, and additional content.

You can also add a blog section that you will update regularly and share with your community via the newsletter.

Work on customer support as well. Let users see that you care that they work well and carefree in your coworking space. Having the best call center software will make things easy for you and helps in delivering exceptional customer support. 

Use AdSense and introduce online payments. Reply to emails regularly. There is nothing better than up-to-date answers.

5. Attract and retain customers by creating unique offers

From time to time you can offer regular customers free benefits. For example, for those who use coworking space for more than three months, surprise them with free days or reduce their membership fee by 10-20% for one month. 

You can also introduce a happy hour when you can treat members to snacks, coffee, or juices for free.

If you have some additional content, such as a big meeting office or gym, allow the most loyal users to use it for free from time to time. 

It is important, of course, not to go into the red. Find balance and your members will feel privileged and attract new people.

6.Offer a daycare

Many parents of young children who work have a guilty conscience because of this. But at the same time, they need money to provide their children with a better future.

If you can organize a daycare as part of your coworking space, parents would be infinitely grateful.

They would have the opportunity to visit the child during breaks and be always close to him. At the same time, they would focus better on work, and everyone would be happy.

7. Allow users to personalize their coworking space

People like to leave a mark in the space they live in. It’s probably an evolutionary need. We all know that classic offices are also decorated with diplomas, medals, photographs, plants or table sculptures, and other small things. 

People like to adapt the space to themselves and their taste. Allow them to personalize their corner within the coworking space by hanging posters or photos of family or pets, the details that mean something to them, and encourage them to do so. They will feel more strongly as part of the community and will thank you with loyalty.

CONCLUSION

Coworking spaces are all about communities. It is important to feel comfortable while working there. They will focus better and have better performance. 

Keep this in mind as you design your coworking space.

An additional tip is to rent coworking space to some social organizations that do not have their own offices. You can invite them yourself and organize themed evenings from art, science, or similar.

If you have a clear vision, the possibilities to create a unique coworking space are endless. The effort and work as well as helping the community eventually pays off.

Published November 24th, 2021

Sales & Marketing

‘Bullish’ marketing industry plans to boost spending power in 2024

Courtney Shields

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‘Bullish’ marketing industry plans to boost spending power in 2024

UK marketing leaders are gearing up for a ‘bullish’ 2024, with more than 70% planning to boost digital budgets this year, new data shows.  

Following four years of economic flatlining and commercial pressures for many of the UK’s top marketers, 2024 is expected to see a resurgence in industry optimism, with increased investment being directed in key growth areas including AI, websites, SEO, broadcast and podcasts, as well as email and content marketing.  

The data from more than 500 UK marketing leaders, commissioned by search-driven content agency No Brainer, is available to in-house and agency marketers now. The first report is called the 2024 eCommerce Trends Report

In addition to No Brainer’s findings, a recent Statista report indicates the eCommerce market is set to reach a projected £100b ($124b) in the UK for the first time in 2024, and eComm marketers are poised to make 2024 the year they seize a greater share of consumer spending.  

The report by No Brainer also reveals significant spending growth in key areas of marketing, with many marketing decision markers saying they intend to invest over 60% more than they did in 2023 in the following areas: 

  1. AI: 64% to increase spend by as much as 60% 
  2. Website: 64% to increase spend by as much as 60% 
  3. SEO: 62% to increase spend by as much as 60% 
  4. TV, Radio & Podcasts: 59% to increase spend by as much as 60% 
  5. Email Marketing: 58% to increase spend by as much as 60% 
  6. Content Marketing: 57% to increase spend by as much as 60% 
  7. Digital PR: 57% to increase spend by as much as 60% 
  8. Influencer Marketing: 56% to increase spend by as much as 60% 
  9. Organic social: 56% to increase spend by as much as 60% 
  10. Paid search: 55% to increase spend by as much as 60% 

Some of the highest budget increases came from marketers working in sectors including Education with 69% increasing by up to 60%, Finance with 64% increasing by up to 60%, and Retail with 56% increasing by over 40%. Only 14% of marketing decision makers said they’ll be dialling back on budgets in 2024. 

Gary Jenkins, Director at No Brainer, said: “Four years of rising costs, inflationary pressures, and squeezed budgets has made life tough for UK marketing leaders tasked with delivering growth, but we’re expecting to see that turn around in 2024 with many taking a more bullish approach in terms of spending power. 

“This is great to see, and not just because we play in this space, but because if businesses of all sizes are serious about recovery and growth, then investing strategically in the right areas of marketing is crucial. Sadly, in challenging times, these are the things that can often be the first cut.  

“When every penny matters, like it has in recent years, then there’s a laser focus on marketing leaders proving the value of every pound they spend, and quite rightly. It’s got everyone challenging the ROI of their spending across every marketing sector, and the same rule should apply with these increased budgets.  

“It’s about putting them to best use. A solid, strategically planned marketing strategy can unlock new audiences, drive more revenue from existing ones, and drive more brand loyalty and advocacy, so it’s still a case of spending smart, even if spending more.” 

Interested in hearing leading global brands discuss subjects like this in person? Find out more about Digital Marketing World Forum (#DMWF) Europe, London, North America, and Singapore.

Tags: budget, Content Marketing, seo, spending, websites

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Why social listening platforms can’t listen – and how SocialVoice is looking to step in

Courtney Shields

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Why social listening platforms can't listen - and how SocialVoice is looking to step in

The market opportunity for brands who get influencer marketing right is huge.

According to Goldman Sachs, the creator economy is worth around $250 billion (£205.4bn) today. By 2027, it could hit $480bn (£394.5bn), in line with predicted growth for global digital advertising spend. In line with this trend is an increasing preference for brands to use nano- and micro-influencers in their campaigns. The State of Influencer Marketing 2023 Report puts this at 39% and 30% respectively. With the rise of trends such as FinTok and others front and centre, no longer is there a subject which cannot be touched by an influencer; someone passionate, authentic and knowledgeable enough to earn consumer trust.

Getting the right influencers, in terms of what they say, how they say it and how many people they say it to, is therefore vital. Indeed, an entire martech sector has mushroomed in the form of social listening. Yet Nicholas Greig, chief revenue officer at SocialVoice, has a problem with the term.

“Social listening platforms can’t listen,” explains Greig. “All they can do is scan the metadata.”

While social listening tools can look at hashtags and comments, crunch engagement rates, and look at the sentiment of the written word, SocialVoice believes there is no tool currently on the market which can get ‘inside’ a video and analyse the voice. Until now.

The aim of SocialVoice is to enable analysis of an influencer’s past activity, through every frame of every video on every platform. Tone of voice can be analysed, beyond the written word, to assuage fears around brand safety as well as brand fit. This can go from the usual sentiment analysis to understanding personal versus corporate tone, to extrovert versus introvert, to liberal versus conservative. “Because we’re moving to nano- and micro-influencers, we’re not bringing them in for shoots anymore, so we’re relying on the quality of their recording,” explains Greig.

From a technology standpoint, it will not be a surprise that AI is at the heart of the solution, with three primary facets; deep analysis using machine learning tools, statistical approaches to identify pattern correlation across time-based events, and processing at speed. Almost two thirds of those polled in the State of Influencer Marketing report (63%) plan to use AI in executing their influencer campaigns, with two thirds of those brands using it for influencer identification.

What this looks like in terms of product is the Influencer Integrity Report, the first go-to-market effort from SocialVoice. The analysis of time-based events and processing at speed is combined so brand managers can input the influencer link and then get a report soon afterwards backed up by industry standards – toxic and profane content is based on GARM (Global Alliance for Responsible Media) metrics – and headlined by an overall trust score (left).

In the example MarketingTech saw, regarding a well-known influencer in the skincare industry, a specific brand appeared 273 times based on hashtag and written word analysis. For video scripts, the brand appeared 3648 times (right). Tone of voice noted variance between neutral and joyful.

Greig believes this will solve a fundamental industry problem. “We realised that there were some very big problems in the world of influencer marketing that, despite its growth, were affecting uptake from industry sectors such as banking, or from industry sectors where compliance and conservatism was more prevalent,” says Greig.

“These problems come around the fact that not a single influencer discovery platform in the world can be trusted to do proper vetting, or background checking, of the influencer,” adds Greig. “Checking influencers takes hours, and they can’t go back and check everything that an influencer has ever said – so they cut corners, they look at a random sample of videos, and then they go into a campaign [with a] lack of trust in whether the influencer has any hidden surprises in their background.”

While it remains early days, Greig notes that the trust score is the key element for customers on board thus far. The company has trademarked the term ‘trust my voice’ in anticipation not just of this, but for future cases beyond the brand and agency side. “One of the ways where we see this going forward is that influencers themselves on their profile will have a ‘trust my voice’ link,” offers Greig. “They’ll have that from a software as a service perspective.”

SocialVoice is exhibiting at the upcoming DMWF Europe event, on 21-22 November in Amsterdam, with something a little more enticing than usual. Those who visit the stand will have the ability to have one free check of an influencer of their choice – so the company has a strong bet on their value proposition.

“I think it will shock people as to just how limited the information is they have to make right decisions, and just how open they are to problems,” says Greig.

“We are still very much in a concept [phase],” he adds. “It’s going to be very difficult for anyone to compete against us. It’s not just the AI ability, it’s the scale of what it is that we’re doing; it’s the ability to do it at speed and do thousands of influencers at the same time.”

Insert picture credit: SocialVoice

Photo by Daniel Gaffey on Unsplash

Interested in hearing leading global brands discuss subjects like this in person? Find out more about Digital Marketing World Forum (#DMWF) Europe, London, North America, and Singapore.

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Clevertouch creates European consultancy and empowers marketers with AI marketing automation

Courtney Shields

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Clevertouch Marketing, a marketing technology consulting and service provider, has formed a new strategic team to drive customer conversion from martech across its European client base.

This, in conjunction with new AI product development in its proprietary Momentum software, will bring productivity in martech to the forefront, at a time when marketers need it most acutely.

As Clevertouch Marketing changes its overall name to Clevertouch Consulting, the company has created a senior team focused on client revenue generation, customer insights and conversion metrics. The team is also investing in the development of new powerful AI marketing tools.

The development of ContentAI, a feature within Clevertouch Consulting’s Momentum software, ensures artificial intelligence is driving maximum productivity within Clevertouch customer marketing teams. It allows the rewrite of email and landing page content, greatly improving the capabilities of marketers and reducing the time it takes to launch assets. ContentAI is backed by a unique persona toolset that allows marketers to ensure generated content fits the tone and personality of the teams and the business. Momentum is used by leading brands such as Fujitsu, Atos and British Land.

To support this, Clevertouch Consulting has strengthened its leadership with a mix of promotions and hires. Elaine Webley has been appointed as COO and CMO to lead operations and marketing strategy, having previously served as Managing Director and Client Services Director. Stuart West, previously Vice President International of BrightTALK, will hold the Chief Revenue Officer position and lead the team across its services and SaaS products. Jamie Burrell, responsible for the company’s consulting services, will take the position of Chief Strategy Officer, and CEO and founder, Adam Sharp, will provide ongoing leadership and market insights. Lucy Larner also joins Clevertouch as Chief Financial Officer after fifteen years in various SMB finance roles.

Adam Sharp, CEO at Clevertouch Consulting, said: “Economic times are tough, and as marketers we all have to sharpen our focus on revenue delivery, customer conversion and productivity within our day-to-day activities. We are committed to investing in the most advanced marketing products and services, driving the efficiencies created by AI, but also backed by a super strategic team to give clients the best possible business outcomes.

“Our name change reflects the changing nature of the business and the desire for clients to bring the martech capability in house, with the support of Clevertouch Consulting to optimise their investment.”

Interested in hearing leading global brands discuss subjects like this in person? Find out more about Digital Marketing World Forum (#DMWF) Europe, London, North America, and Singapore.

  • Duncan MacRae

    Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette.

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Tags: AI, Clevertouch, consultancy, Europe

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