Connect with us

Technology & Innovation

Notion vs. Microsoft Office and Google Docs

Diane Davis

Published

on

Notion has a secret weapon against Microsoft and Google in its attempt to build the document editor of the future.

As Notion’s style of free-flowing, interlinked documents has taken off—the app now has more than 20 million active users—both tech giants seem to have taken notice. Microsoft recently announced Loop, a Notion-style editor that integrates with Word and Excel. Google, meanwhile, has been making Docs more like Notion with interactive checkboxes, custom templates, and easier linking between documents.

To fight back, Notion is now leaning on its community of fervent users, who share and sometimes even sell templates that make the app more useful. Those templates can instantly transform Notion from a simple document editor or to-do list app into a habit tracker, project planner, reading list, study system, and more.

[Image: courtesy of Notion]

This week, Notion is revamping its built-in template gallery to underscore how extensible the software can be. Users can now submit their own templates to the gallery, and they can even offer premium templates by linking out to external stores such as Etsy and Gumroad. The idea is that while Microsoft and Google might be able to clone Notion’s basic features, the enthusiasm Notion users have for creating new things won’t be so easily copied.

“There is something very special when you have folks who are putting in so much effort, and really feel like they have a strong emotional connection to software and what they’re creating,” says Ben Lang, Notion’s head of community.

[Image: courtesy of Notion]

Building from the bottom up

As Notion is eager to point out, its templates have become a thriving business unto themselves. Marketplaces such as Notionery and Notion Everything list templates that cost as much as $79, including ones for managing a freelance business and building a startup. Meanwhile, a cottage industry of Notion experts has emerged to sell courses on getting the most out of the software.

One of those experts is Marie Poulin, a former web designer and business consultant whose online Notion training course has earned roughly $500,000 over the last two years. Poulin says she discovered Notion in 2018 and quickly fell in love with it as “a place to do really, really messy thinking.” She put together a webinar on how to use the software, which led to the company asking her running live office hours on its behalf. After making $40,000 in a year of selling Notion templates, she sensed a broader opportunity, and now employs five other people for her Notion Mastery courses.

“I basically pivoted my whole business around Notion-related products and services,” Poulin says.

Ben Lang [Photo: courtesy of Notion]

Meanwhile, Notion’s Ben Lang joined the company as a result of his work outside of it. After learning about the software on Product Hunt in 2018, he became enamored with it and started tweeting about his setup. Conversations with other Notion users inspired him to create Notion Pages, a template site that had attracted more than 30,000 monthly visitors within a few months. The company hired him to head its community efforts soon after.

“When I connected with the Notion team, they were realizing, ‘Oh wow, there’s something really interesting here,’” says Lang of the passion users had for the app and its possibilities. “The founders really decided to make it a priority very early on.”

Lang believes that Notion’s open-ended nature is key to the enthusiasm it’s generating. The software is very much what users make of it—it can be as simple as a blank page, or as complex as a kanban board with branching pages, subtasks, and collaborators—and its most dedicated users gravitate toward sharing their secrets on sites like Reddit and Twitter. (Notion’s subreddit alone has more than 158,000 members.)

[Image: courtesy of Notion]

At the same time, Notion has tried to maintain some distance from the community that’s sprung up around its creation. The company doesn’t try to moderate discussions on channels such as Reddit, Facebook, and Discord, and instead lets those communities manage themselves. It’s not interested in in trying to bring discussions onto its own platform, where it can control the conversation.

“We don’t want to force people to come to one place. We want them to be able to be on their own platform, talk in their own languages, and be self-empowered to gather,” Lang says.” I think that’s what’s made it so successful.”

Don’t call it a template store (yet)

Given the amount of money changing hands between Notion’s users, one might think Notion itself would want a cut. But its new gallery only provides direct downloads of free templates. It does list paid ones as well, but links to other storefronts such as Etsy or Gumroad to handle the transactions. Notion isn’t selling templates itself or taking any revenue from sales that originate from its own software.

For now, that leaves subscriptions as Notion’s sole business model. The basic service is free, but the company charges $5 per month for unlimited file attachment sizes and guest editors, and it has team plans starting at $10 per month.

Olivia Nottebohm [Photo: courtesy of Notion]

“Our goal is not to monetize the creators,” says Olivia Nottebohm, Notion’s chief revenue officer. “Our goal is to make sure that the underlying software is so incredibly valuable that people would like to pay us for it.”

Still, Notion hasn’t ruled out eventually selling templates, and it may have several reasons beyond revenue for doing so. Without a centralized template store, for instance, users have no simple way to keep track of the templates they’ve added or purchased.

Notion also currently has no way of preventing users from pirating templates and selling them as their own, which Poulin says she’s seen happening on sites like Facebook. It’s not a major concern for her—the idea of a bootleg template market is kind of amusing, she says—but it could become a bigger issue as Notion spotlights paid templates in its own app. Poulin speculates that a centralized store could potentially give Notion more ways to prevent template thievery.

Notion spokeswoman Elaine Greenberg denies that bootlegging is an problem, but doesn’t dismiss the issue entirely.

“Our community is incredibly supportive of one another, but we’ll also be exploring ways to protect their IP going forward,” Greenberg said via email.

The limits of templates

While Notion’s focus on community gives it a unique selling point over the likes of Google Workspace and Microsoft’s Word and Loop, its success against tech giants isn’t guaranteed. All those people using Docs or Word may not feel compelled to try Notion if they can get a close enough experience with the software they already know (and may be paying for).

I’ve found that the best way to get into Notion is by starting with a single blank page.

And even if they do give Notion a try, the software’s leaning curve can be steep. Personally, I’ve found that the best way to get into Notion is by starting with a single blank page, then gradually expanding to more elaborate documents as you get comfortable with the software. Notion sees its new template gallery as a shortcut to productivity, but it also risks adding even more complexity to an app that’s not necessarily easy to understand up front.

Poulin says that’s an issue she deals with first-hand as a Notion educator.

“People think that just buying a template is going to solve their disorganization woes, but if they haven’t thought through the process, just adopting somebody else’s template really isn’t going to make that big of a difference,” she says.

[Image: courtesy of Notion]

But in the end, that might just be another challenge for Notion’s community to solve. If people like Poulin continue to teach other users how to become Notion wizards, the company may carve out a place for itself that withstands the efforts of tech giants.

“All this happened in a very organic way,” Lang says. “It’s very unique, and it’s very hard to just duplicate that the same way you would with a template.”


Technology & Innovation

The Download: tracking animals, and biotech plants

Diane Davis

Published

on

dossier of journalist information concept

This is today’s edition of The Download, our weekday newsletter that provides a daily dose of what’s going on in the world of technology.

How tracking animal movement may save the planet

Animals have long been able to offer unique insights about the natural world around us, acting as organic sensors picking up phenomena invisible to humans. Canaries warned of looming catastrophe in coal mines until the 1980s, for example.

These days, we have more insight into animal behavior than ever before thanks to technologies like sensor tags. But the data we gather from these animals still adds up to only a relatively narrow slice of the whole picture. Results are often confined to silos, and for many years tags were big and expensive, suitable only for a handful of animal species.

This is beginning to change. Researchers are asking: What will we find if we follow even the smallest animals? What if we could see how different species’ lives intersect? What could we learn from a system of animal movement, continuously monitoring how creatures big and small adapt to the world around us? It may be, some researchers believe, a vital tool in the effort to save our increasingly crisis-plagued planet. Read the full story.

—Matthew Ponsford 

This story is from the upcoming print issue of MIT technology Review, dedicated to exploring hidden worlds. Buy a subscription to get your hands on a copy when it publishes on February 28th! Deals start at just $8 a month.

These are the biotech plants you can buy now

—Antonio Regalado

This spring I am looking forward to growing some biotech in my backyard for the first time. It’s possible because of startups that have started selling genetically engineered plants directly to consumers, including a bright-purple tomato and a petunia that glows in the dark.

This week, for $73, I ordered both by pressing a few buttons online.

Biotech seeds have been a huge business for a while. In fact, by sheer mass, GMOs are probably the single most significant product of genetic engineering ever. But the difference now is that people are able to plant and grow GMO houseplants in their homes. Read the full story. 

Watch this robot as it learns to stitch up wounds

The news: A new AI-trained surgical robot can make stitches on its own. A video taken by researchers at the University of California, Berkeley, shows the two-armed robot completing stitches in a row on a simple wound in imitation skin. It managed to make six stitches before a human had to intervene. 

Why it matters: It’s common for surgeons today to get help from robots, but we’re a long way from them being able to fully replace many tasks. This new research marks progress toward robots that can operate more autonomously on very intricate, complicated tasks. Read the full story. 

—James O’Donnell

Three frequently asked questions about EVs, answered

Transportation is a critical part of the climate change puzzle: it accounts for something like a quarter of global emissions. And the vehicles that we use to shuttle around to work, school, and the grocery store in many parts of the world are a huge piece of the problem.

Last week, MIT technology Review hosted an event where we dug into the future of batteries and the materials that go into them. We got so many great questions, and we answered quite a few of them (subscribers should check out the recording of the full event). 

But there were still a lot of questions, particularly about EVs, that we didn’t get to. So let’s take a look at a few of those. 

—Casey Crownhart

This story is from The Spark, our weekly newsletter all about the technology that could combat the climate crisis. Sign up to receive it in your inbox every Wednesday.

The must-reads

I’ve combed the internet to find you today’s most fun/important/scary/fascinating stories about technology.

1 The first US moon landing for over 50 years is due today
If all goes to plan, Intuitive Machines’ Odysseus spacecraft will touch down at 5.30pm ET. (WP $)
Here’s how you can watch it. (NYT $)

2 ChatGPT had a meltdown yesterday
Which is not necessarily worrying in itself… but it isn’t great that we have no idea why. (technology%2F2024%2F02%2Fchatgpt-alarms-users-by-spitting-out-shakespearean-nonsense-and-rambling%2F%3Fmc_cid%3D8d2404be49%26mc_eid%3DUNIQID&data=05%7C02%7C%7C7a9f483188ae4387f99e08dc33a02068%7C961f23f8614c4756bafff1997766a273%7C1%7C0%7C638442010063983878%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=duo%2BDx%2FppidnuHwo4iXqtn7l4NWMB6FN1qSQ4Yt%2Bkhk%3D&reserved=0″ target=”_blank” rel=”noreferrer noopener”>Ars Technica)
Gab’s racist chatbots have been trained to deny the Holocaust. (Wired $)
+ Soon, we might be using AI to do all sorts of tasks for us. (NPR)

3 You can buy Vision Pro headsets in Russia 
Two years after Apple quit the country. (NBC)

4 Google is racing to fix a new “overly woke” AI-powered tool 
It was returning women and people of color when asked to produce images of America’s founding fathers, for example. (BBC)
It’s pausing the ability for Gemini AI to generate images until it’s fixed the issue. (The Verge)
These new tools let you see for yourself how biased AI image models are. (MIT technology Review) 
How it feels to be sexually objectified by an AI. (MIT technology Review)

5 American winters are getting warm
They’re also getting shorter, and less predictable. (Insider $)

6 Instagram is a news site, whether it likes it or not
And that means it has a responsibility to do content moderation properly. (NYT $)

7 Inside the weird world of Instacart’s AI-generated recipes
It’s becoming harder and harder to work out what’s been made by a human versus a machine. (404 Media)
Why Big Tech’s watermarking plans are some welcome good news. (MIT technology Review)

8 We need protection from companies building tech to read our minds
It’s not such a concerning issue right now, but it could be sooner than you know. (Vox)
How your brain data could be used against you. (MIT technology Review)

9 Why AM radio lingers on 
A surprisingly diverse group of people still rely on it, even as it heads towards obsolescence. (The Atlantic $)

10 Writing by hand has a positive impact on memory and learning ✍
I knew it! (Scientific American $)

Quote of the day

“Happy listening! ???? Happy listening! ???? Happy listening! ???? Happy listening! ????

—An example of how ChatGPT went off the rails yesterday, screenshotted and shared by a user on X. 

The big story

Inside the app Minnesota police used to collect data on journalists at protests

<a href="https://www.technologyreview.com/2022/03/23/1047899/secret-police-app-minnesota-police-journalists-protests-data/?truid=<<%20Test%20Link%20ID%20>>&utm_source=the_download&utm_medium=email&utm_campaign=the_download.unpaid.engagement&utm_term=<dossier of journalist information concept

MS TECH

March 2022

Photojournalist J.D. Duggan was covering a protest in Minnesota in April 2021 when police officers surrounded him and others, and told them to get on the ground.

Officers sorted the press from the protesters, walked them to a parking lot, and began photographing them, one by one, with cellphones, which they told Duggan would be stored in an app. 

An investigation by MIT technology Review found the data was collected using a tool called Intrepid Response, an easy way to almost instantly de-anonymize protest attendees and keep tabs on their movements. For some, the tool’s use is a dangerous step in the direction of authoritarianism. Read the full story.

—Sam Richards & Tate Ryan-Mosley

+ Fascinated by the stories in this grisly interactive map, which details murders committed in medieval London, York and Oxford. 
+ Terrible night’s sleep last night? Fear not, it’s possible to salvage your day. (NYT $) 
+ This athletic fluffy cat is bound to bring a smile to your face.
+ Some simple ways to make your diet healthier.


Continue Reading

Technology & Innovation

Here are the biotech plants you can buy right now to grow at home

Diane Davis

Published

on

caprese salad in a bowl made with halved yellow, red and purple-fleshed cherry tomatoes

Biotech seeds have been a huge business for a while. In fact, by sheer mass, GMOs are probably the single most significant product of genetic engineering ever. Except most of us aren’t planting rows of cotton or corn that can resist worms or survive a spritz of RoundUp, the big gene-splicing innovations that companies like Monsanto and Pioneer Hi-Bred first introduced in the 1990s.

What makes these new plants different is that you can buy them directly from their creators and then plant them in the yard, on a balcony, or just in a pot. 

Purple tomatoes developed by Norfolk Health Produce.

NORFOLK HEALTHY PRODUCE

Purple tomato

Starting off my biotech shopping spree, I first spent $20 to order 10 tomato seeds from Norfolk Health Produce, a small company in Davis, California, that created what it calls the Purple Tomato. The seeds have a gene introduced from a snapdragon flower, which adds a nutrient, anthocyanin, that also gives the fruits their striking color.

According to Channa S. Prakash, a geneticist and dean at Tuskegee University, the tomato is the “the first-of-its kind GMO food crop marketed directly to home gardeners.”   

The CEO of the company, Nathan Pumplin, was packing seeds when I reached him by phone. He claimed that anthocyanin has health benefits—it’s an antioxidant—but he agreed that the color is a useful sales pitch.

“I don’t need to make a label that says this red tomato is better for you than the other red tomato,” says Pumplin. “We can simply put out the purple tomato, and people say, ‘Oh my gosh, this tomato is purple.’ Its beauty is a distinguishing characteristic that people can just immediately see and understand.”

There is a plan to mass-produce the purple tomatoes for sale in supermarkets. But Pumplin says the company couldn’t ignore thousands of requests from regular gardeners. “It’s not the main focus of our business, but we are very interested in having people grow these at home,” he says. And “if home gardeners want to save the seed and replant it in their gardens for their own use, that is okay.”

couple in their glowing garden of gmo petunias
A promotional video for Light Bio’s firefly petunia.

LIGHT BIO

Glowing flower

I next decided to shell out for the “firefly petunia,” so called because the plant is supposed to glow in the dark. It’s sold by Light Bio, a startup backed by the venture capital firm NFX .

Continue Reading

Technology & Innovation

The Download: deep diving, and virtual power plants in China

Diane Davis

Published

on

open and closed doors with a ribbon of text running around and through them

This is today’s edition of The Download, our weekday newsletter that provides a daily dose of what’s going on in the world of technology.

Meet the divers trying to figure out how deep humans can go

Two hundred thirty meters into one of the deepest underwater caves on Earth, Richard “Harry” Harris knew that not far ahead of him was a 15-meter drop leading to a place no human being had seen before. 

Getting there had taken two helicopters, three weeks of test dives, two tons of equipment, and hard work to overcome an unexpected number of technical problems. But in the moment, Harris was hypnotized by what was before him: the vast, black, gaping unknown. 

Staring into it, he felt the familiar pull—maybe he could go just a little farther. Instead, he and his diving partner, Craig Challen, decided to turn back. They weren’t there to exceed 245 meters—a depth they’d reached three years earlier. Nor were they there to set a depth record—that would mean going past 308 meters. 

They were there to test what they saw as a possible key to unlocking depths beyond even 310 meters: breathing hydrogen. Read the full story. 

—Samantha Schuyler

This story is from the next print issue of MIT technology Review, all about exploring hidden worlds. Want to get your hands on a copy when it publishes next Wednesday? Subscribe now.

Why China’s EV ambitions need virtual power plants

Virtual power plants (VPPs) are an idea whose time has arrived. They’re basically a layer on top of resources like electric vehicle chargers, solar panels, and battery packs, which allow you to coordinate energy consumption and supply. This lets utility companies handle times of higher energy demand by adjusting the end use of electricity, for example reducing the efficiency of an EV charger so it takes longer to finish and thus puts less burden on the grid.

In China, which is adopting electric vehicles faster than any other country, VPPs could be transformational. The country has just started testing programs which incentivize EV owners to charge their vehicles late at night, when there’s less demand on the grid. 

It’s also piloting bidirectional charging stations, which would let EV owners not only use electricity, but even sell it back into the grid at times of peak demand, earning them a little extra cash. Read the full story.

—Zeyi Yang

This story is from China Report, our weekly newsletter giving you behind-the-scenes insights into China and its tech scene. Sign up to receive it in your inbox every Tuesday.

The must-reads

I’ve combed the internet to find you today’s most fun/important/scary/fascinating stories about technology.

1 Alabama’s Supreme Court ruled that frozen embryos are ‘children’
It’s a worrying development, especially for people seeking infertility treatments. (CNN)
The first IVF babies conceived by a robot have been born. (MIT technology Review)

2 Inside AI startup Anthrophic’s funding spree 
Investors cannot hand money over to promising AI companies quickly enough right now, it seems. (NYT $)
OpenAI is now valued at a staggering $86 billion. (Bloomberg $)
Why the New York Times could win against OpenAI. (Ars Technica)

3 The EU is setting up rules for sucking CO2 out of the sky
It’s creating a first-of-its-kind certification framework for carbon removal technologies. (The Verge)
+ How carbon removal technology is like a time machine. (MIT technology Review)

4 Researchers are imbibing AI with human-like qualities
No one is immune from anthropomorphism, it seems. (New Scientist $)
If you’ve posted on Reddit, your words are probably being used to train AI. (technology%2F2024%2F02%2Fyour-reddit-posts-may-train-ai-models-following-new-60-million-agreement%2F%3Fmc_cid%3Deecfd57aad%26mc_eid%3DUNIQID&data=05%7C02%7C%7Cd1b49b76477142945b0508dc32d84365%7C961f23f8614c4756bafff1997766a273%7C1%7C0%7C638441151658419211%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=yEmOuq3VhexDU0vVNasDICewGMS5cbdip0ZnnePNd8Y%3D&reserved=0″ target=”_blank” rel=”noreferrer noopener”>Ars Technica)

5 What mind-reading devices can teach us
They’re restoring functions like speech and movement. But they’re also shining a light on how the brain works. (Nature)
Elon Musk claims the first Neuralink patient can now control a computer mouse with their thoughts. (CNBC)

6 Fake funeral livestream scams are proliferating on Facebook
Beyond grim, and Meta’s doing almost nothing to prevent it. (404 Media)

7 A spacecraft is about to try to snag some space junk
If it works, it’ll be an important development for the effort to clear Earth’s orbit of debris. (Ars Technica

8 People are breeding pythons to have ‘emoji’ patterns 
But, as always amid a gold rush, some of them are doing some deeply unethical things in the process. (New Yorker $)

9 How scientists predicted Iceland’s vast volcanic eruption
And saved a lot of lives in the process. (Quanta)
How machine learning might unlock earthquake prediction. (MIT technology Review)

10 Older people are among VR’s most enthusiastic adopters
And studies suggest spending time in virtual reality can produce positive effects, too. (AP)
Virtual reality can be used as a painkiller. (MIT technology Review)

Quote of the day

“People say AI is overhyped, but I think it’s not hyped enough.”

—Puneet Chandok, who leads Microsoft India and South Asia, says we should get even more excited about AI, the Economic Times reports.

The big story

The open-source AI boom is built on Big Tech’s handouts. How long will it last?

open and closed doors with a ribbon of text running around and through them

STEPHANIE ARNETT/MITTR | ENVATO

May 2023

Last year a leaked memo written by a senior engineer at Google said out loud what many in Silicon Valley must have been whispering: an open-source free-for-all is threatening Big Tech’s grip on AI.

New open-source large language models—alternatives to Google’s Bard or OpenAI’s ChatGPT that researchers and developers can study, build on, and modify—are dropping like candy from a piñata. These are smaller, cheaper versions of the best-in-class AI models created by the big firms that (almost) match them in performance—and they’re shared for free.

In many ways, that’s a good thing. AI won’t thrive if just a few mega-rich companies get to gatekeep this technology or decide how it is used. But this open-source boom is precarious, and if Big Tech decides to shut up shop, a boomtown could become a backwater. Read the full story.

—Will Douglas Heaven

We can still have nice things

+ Paul McCartney has been reunited with a beloved bass guitar that was stolen 51 years ago. 
+ How to have a better relationship with money.
+ Obsessed with Nimbus and his marvelous piano skills. 
+ Cracking up at this game where you have to guess if a name refers to antidepressants or a character from Tolkien.

Continue Reading

Trending